Published by Jenna Philpott, Yahoo Finance on July 1, 2024
Most people are carriers for at least one genetic condition, meaning that any individual might need the help of a genetic counsellor a few times throughout their lifetime.
Last month, UK-based Sano Genetics launched Light the Way, an online support platform offering genetic testing and counselling for people suffering from motor neurone disease (MND) or with a family history of the condition.
As the demand for genetic testing and counselling booms, new approaches such as AI are being utilised to address the shortage of genetic counsellors.
Digital genetics company Igentify’s digital genetic assistant (DGA) uses AI to power genetic counselling. It develops personalised multimedia content to explain genetic test results and consent processes to patients digitally. The platform – which integrates with labs and healthcare providers – automates parts of the counselling workflow, from scheduling tests to automatically generating reports.
Co-founder and CEO Dr Doron Behar says Igentify’s platform can address the growing demand for clinical genetic testing: “The demand for clinical genetic testing is skyrocketing. In today’s market, we have over 27 million annual clinical genetic tests that are being done globally. But for all of these, we have only 7000 genetic counsellors available worldwide.”
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Igentify co-founder and CEO, Dr Doron Behar is a Technion alumnus
