Published by: Thee Times of Israel
Date Published: June 17, 2025
When it comes to international discourse on Israel, one theme dominates almost everything else: conflict. Whether it’s war, occupation, international condemnations or political gridlock, the media’s gaze remains fixated on confrontation. Rarely do we see headlines about the ways in which Israel is quietly contributing to a better world — especially in the realm of environmental innovation.
Yet in the shadow of boycotts, protests, and diplomatic isolation, something remarkable is happening. Israeli engineers, researchers and entrepreneurs are not waiting for permission to solve global challenges — they are doing it. While some demand Israel’s exclusion from academic and climate forums, their own agricultural fields thrive thanks to Israeli drip irrigation. While politicians grandstand against Israel’s environmental policies, their citizens drink water made possible by Israeli technologies.
There is a side of Israel that doesn’t make the front pages — but should. A side that brings water to deserts, reclaims waste, and helps farmers grow crops where others give up. It is time that this story, too, is told.
Drawing water from thin air
In many parts of the world, clean drinking water is a luxury. Israel, facing constant water scarcity, didn’t wait for external aid or global agreements — it developed solutions. One of them is H2OLL, a startup producing atmospheric water generators that literally extract drinking water from the air. These compact, energy-efficient machines are already deployed in India, Morocco, and Latin America, generating hundreds of liters daily, even in dry climates.
“We couldn’t afford to wait for others to solve this. We had to innovate,” said an H2OLL engineer. “And now, we can help others.”
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