Published By: Haaretz Labels
Date Published: April 2025
In a quiet corner of an industrial building in Tel Aviv, Israeli scientists and technologists have transformed freshwater lentils into a convenient, tasty and ready-to-eat food. In a blue-and-white innovation that could transform dietary habits worldwide, they have preserved its freshness and nutritional value while revolutionizing its accessibility, efficiently and cost-effectively. The developer of this cutting-edge agricultural platform is GreenOnyx, whose vision is to make fresh vegetables, essential to human health, a daily staple for all. “We haven’t changed the vegetable, we’ve changed the way it reaches the plate,” says company founder, Dr. Tsipi Shoham
Forty years of clinical studies leave no doubt that a diet rich in fresh vegetables saves lives. The link between lack of fresh dietary vegetables and early death from diseases like cancer and heart disease is clear. By fully embracing World Health Organization guidelines concerning fresh vegetables, that risk could slashed by nearly half.
“As a cancer immunotherapy researcher, who’s lived and breathed the immune system for years, I realized that the way to fight disease starts not in the hospital but on the plate,” says Dr. Tsipi Shoham, founder and CEO of GreenOnyx.
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